In 10 years, we’ll look back at this time as one of the greatest periods in history to be in business. It’s never been so easy to deliver original value for massive amounts of people. It’s never been so important to show leadership in all that you do. And there’s never been a better time to grow a full-blown movement around the products and services that you offer to the people who put food on your table every night.
Smart entrepreneurs (and even people working in companies need to think and perform like entrepreneurs within their jobs if they want to excel) do the following 4 things to grow communities of fanatical followers around their brands:
1. They understand that every moment in front of a customer is a moment of truth. You either live the values your advertising sells. Or you don’t.
2. They avoid “Copycat Syndrome”. Starbucks and NIKE and Zappos and Google became iconic because they were unique. Not because they tried to be a better clone of a successful competitior.
3. The best entrepreneurs never lose the human touch. Yes, technology’s an awesome lever to build relationships and scale your business. But ultimately, people do business with human beings – not companies.
4. The best entrepreneurs grow movements by asing themselves “how may I best serve the most people” vs “how may I make the quickest money doing the least effort.” Helping people get to their dreams via the superb product you offer still remains the single best marketing strategy in this uncertain work of business we play in.
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