Quotes on ATTITUDE

"The greatest discovery of my generation is that human beings can alter their lives by altering their attitude of mind."
— William James
Psychologist


"The most positive men are the most credulous."
— Alexander Pope


"No one ever finds life worth living—he has to make it worth living."
— Unknown


"Pity is one of the noblest emotions available to human beings; self-pity is possibly the most ignoble . . . . [It] is an incapacity, a crippling emotional disease that severely distorts our perception of reality . . . a narcotic that leaves its addicts wasted and derelict."
— Eugene H. Peterson
Author of Earth and Altar


"Nothing can stop the man with the right mental attitude from achieving his goal; noting on earth can help the man with the wrong mental attitude."
— W. W. Ziege


"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."
— David Brinkley
Television Journalist


"We can not tell what may happen to you in the strange medley of life. But we can decide what happens to us—how we take it, what we do with it—and that is what really counts in the end."
— Joseph F. Newton


"You can not always control circumstances, but you can control your own thoughts."
— Charles Popplestown


"If we did all the things we were capable of doing, we would literally astound ourselves."
— Thomas Edison


"Whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is gracious ... think about these things."
— Philippians 4:8


"Everything can be taken from a man or a woman but one thing: the last of human freedoms —to choose one's attitude in any given set of circumstances, to choose one's own way."
— Victor Frankl
Man's Search For Meaning


"If you will call your troubles experiences, and remember that every experience develops some latent force within you, you will grow vigorous and happy, however adverse your circumstances may seem to be."
— John R. Miller


"Cultivate optimism by committing yourself to a cause, a plan or a value system. You'll feel that you are growing in a meaningful direction which will help you rise above day-to-day setbacks."
— Dr. Robert Conroy
in Bottom Line-Personal


"The winner's edge is not in a gifted birth, a high IQ, or in talent. The winner's edge is all in the attitude, not aptitude. Attitude is the criterion for success."
— Dennis Waitley


"Let your Discourse with Men of Business be Short and Comprehensive."
— George Washington
Rules of Civility


"If a man be gloomy let him keep to himself. No one has the right to go croaking about society, or what is worse, looking as if he stifled grief."
— Benjamin Disraeli


"What you think means more than anything else in your life. More than what you earn, more than where you live, more than your social position, and more than what anyone else may think about you."
— George Matthew Adams
Author


"[Sprezzatura ("unstudied nonchalance"):] Employ in everything a certain casualness which conceals art and creates the impression that what is done and said is accomplished without effort and without its being thought about. It is from this, in my opinion, that grace largely derives."
— Baldassare Castiglione
The Book of the Courtier, 1528


"Change your thoughts and you change the world."
— Norman Vincent Peale


"Whether you think you can or think you can't, you are right."
— Henry Ford


"Up is never where you are now."
— Belasco & Stayer


"A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort."
— Herm Albright


General Colin Powell's Rules:

1. It ain't as bad as you think. It will look better in the morning.
2. Get mad, then get over it.
3. Avoid having your ego so close to your position that when your
position falls, your ego goes with it.
4. It can be done!
5. Be careful what you choose. You may get it.
6. Don't let adverse facts stand in the way of a good decision.
7. You can't make someone else's choices. You shouldn't let someone
else make yours.
8. Check small things.
9. Share credit.
10. Remain calm. Be kind.
11. Have a vision. Be demanding.
12. Don't take counsel of your fears or naysayers.
13. Perpetual optimism is a force multiplier.

Felix Dennis(Magazine Publisher)

Being magazine publisher (Magazines like Maxim and The Week), For planting a large forest of trees called the Forest of dennis, writing poetry , and for his book " How to get rich".

1.People who grow rich almost always improve their sex life.More people want to have sex with them. That's just the way human beings work.Money is power.Power is an aphrodisac. Money did not make me happy.But it definitely improved my sex life.

2.Whatever qualities the rich may have, they can be acquired by anyone with the tenacity to become rich. The key, I think , is confidence. Confidence and an unshakable belief it can be done and that you are the one to do it.

3.The bottom line is that if i did it, you can do it. I got rich without the benefit of a college education or a penny of capital but making many errors along the way. I went from being a pauper.A hippie dropout on the dole, living in a crummy room without the proverbial pot to piss in, without even the money to pay the rent, without a clue as to what to do next.. to being rich.


...........By dhanasekar

Issy sharp (Founder four seasons hotels & Resorts)

Establishing four seasons Hotels and Resorts and selling it to Bill gates holding company cascade investment LLC.

1.Long term success is never achieved on our own. The phrase'a self made man' is a myth all along the way we need support.

2.We hire for attitude. We want people who like other people and are. therefore, more motivated to serve them.Competence we can teach. Attitude is ingrained.

3.Businesses are all relationships, based on common values, values such as staying true to your word, Every religion also enshrines those values, so you can have different religious beliefs, but underlying those beliefs, you got people who must have similar values,and can work together.

4.Leadership requires that we persuade. if we want a world class workforce,we have to be world class communicators.

5.We now have to earn our credibility. through action and through example. the only effective communication the only reality is performance.Leaders have to set a pattern of behaviour for others to follow.



.............Dhanasekar

Jack welch (Former CEO of General Electric)

Being a respected business manager and former CEO of the American General Electric conglomerate and for his popular book called "Jack:Straight from the gut".

1.An organization ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

2.Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.

3.Control your own destiny or someone else will.

4.Face reality as it is , not asit was or as you wish it to be.

5.Strong managers who make tough decisions to cut jobs provide the only true job security in today's world. weak managers are the problem.Weak managers destroy jobs.

6.The team with the best players wins.

..........................By Dhanasekar

9 points to consider when determining your pricing

1. Your Costs
If your rate doesn’t include enough just to break-even, you’re heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year. Whatever you do, DON’T think you can bill every hour. You must account for sick days, holidays, hours working on the business, hours with no work and so on.

Also make sure you factor in all the hidden costs of your business like insurance, invoices that never get paid for one reason or another, and everyone’s favourite - taxes.

2. Your Profit
Somewhat related to your costs, you should always consider how much money you are trying to make above breaking even. This is business after all.

3. Market Demand
If what you do is in high demand, then you should be aiming to make your services more expensive. Conversely if there’s hardly any work around, you’ll need to cheapen up if you hope to compete.

Signs that demand is high include too much work coming in, other freelancers being overloaded and people telling you they’ve been struggling to find someone to do the job. Signs that demand is low include finding yourself competing to win jobs, a shortage of work and fellow freelancers reentering the workforce.

4. Industry Standards
It’s hard to know what others are charging, but try asking around. Find out what larger businesses charge as well as other freelancers. The more you know about what others are charging and what services they provide for the money, the better you’ll know how you fit in to the market.
FreshBooks

5. Skill level
Not every freelancer delivers the same goods and one would expect to pay accordingly. When I was a freelancing newbie I charged a rate of $25 an hour for my design, when I stopped freelancing recently my rate was $125 an hour. Same person, but at different times I had a different skill level and hence was producing a different result. Whatever your rate, expect it to be commensurate with your skill.

6. Experience
Although often bundled with skill, experience is a different factor altogether. You may have two very talented photographers, but one with more experience might have better client skills, be able to foresee problems (and thus save the client time and money), intuitively know what’s going to work for a certain audience and so on. Experience should affect how much you charge.

7. Your Business Strategy
Your strategy or your angle will make a huge difference to how you price yourself. Think about the difference between Revlon and Chanel, the two could make the same perfume but you would never expect to pay the same for both. Figure out how you are pitching yourself and use that to help determine if you are cheap’n'cheerful, high end or somewhere in between.

8. Your Service
What you provide for your clients will also make a big difference to your price tag. For example you might be a freelancer who will do whatever it takes to get a job just right, or perhaps you are on call 24-7, or perhaps you provide the minimum amount of communication to cut costs. Whatever the case, adjusting your pricing to the type and level of service you provide is a must.

9. Who is Your Client
Your price will often vary for different clients. This happens for a few reasons. Some clients require more effort, some are riskier, some are repeat clients, some have jobs you are dying to do, some you wouldn’t want to go near with a stick. You should vary your price to account for these sorts of factors.

Give it lots of thought
The more you think about your reasoning behind your price, the easier your quoting will become. Like all these things there is a large amount of trial and error and often you will find yourself constantly changing up your pricing and gauging the ratio of jobs lost to jobs won.

6 Ways that regular writing can help all Leaders

Many freelancers think that posts on writing are for the benefit of freelance journalists and copywriters alone. You can’t really blame them — if your trade is based on the excellent design you deliver or your skill as a programmer, then it might seem that the ability to piece words together in a pleasing and practical way isn’t necessary for you to master.

I’m a writer so my opinion might be biased, but many others in all sorts of trades and careers have discovered the value of the written word as a tool for relationship building, problem solving, and idea expression. You can learn to use the deceptively simple tool of writing to your advantage as well.


1. Generate Ideas
Where scribbling drawings on a piece of paper helps many people come up with ideas, including writers, writing can help you pick out ideas from the depths of your brain that can enhance or inspire a client project or even a marketing campaign for your freelance business. Since drawing and writing encourage you to brainstorm in completely different ways, the combination leads to ideas you’d never discover just using one method or the other.

2. Remember More of Your Tasks
As a freelancer there’s so much in a day to handle — invoicing, sales and marketing, project work, dealing with sub-contractors, and there’s also your non-work life to deal with too — the kids need to be fed and the shed needs to be fixed. It’s very easy to let things slip by accident. Regularly performing a mind sweep or mind dump helps you prevent this from happening. Basically you sit down and dump every bit of information you’re trying to hold and juggle in your head onto paper. You can then turn this into a task list or put it into your task management software and vastly reduce the chances you’re forgetting things left right and center.

3. Improve Your Wordsmithing
Writing regularly means you get better at it (hopefully!). Who cares, you might say? Well, most freelancers do a fair bit — or even 100%, as I did — of their work online, using email to communicate with clients. To be taken seriously as a professional and a businessperson, you need to have good written English, no matter how good you are at what you do. Practice often and avoid humiliation — you’d be surprised how many adults sound like preschoolers when communicating via email. Then again, maybe you wouldn’t be.

4. Extend Your Services
If you follow number three enough and get really good at writing — not just any writing, but compelling and entertaining writing — you might consider extending your services if the two are compatible. For instance, you might be a web designer — if you’re an excellent writer as well, you can provide design and copy packages.

Writing really is just as complicated a profession as design or development, so make sure to learn the ropes before going near this one!

5. Solve Problems
We all encounter perplexing problems from time to time that need to be solved before we can turn in our projects and get paid. Getting confused and frustrated over a problem can sometimes be the result of lack of information or the right tools for the job, but more often than not it’s because the frustration is preventing you from thinking in an objective, calm and calculated way. Use written words to map out your problem and get it solved in a more rational and linear way. Like number one, this works well in conjunction with visual problem solving methods such as diagram drawing.

6. Stress Less
You’d be amazed how getting your thoughts down in words can make you feel better about them. You can feel better about the sources of frustration in your life by ranting about them on paper, be it through a short story if you fancy yourself a storyteller or a diary if you’re a teenage girl (just kidding). Sure, it sounds corny as hell, but catharsis via literature is much cheaper than stress relief via therapist’s lounge.

How to set Business Boundaries with your clients

Just as you have to do in life, setting boundaries comes into play with freelancing. Even though you may not have had to do this in the past at your 9-to-5 gig, you will once you’re in charge of your own business. You set the rules as a freelancer—but you’ve got to enforce them, too.

Unfortunately, I can’t tell you how to do this because it’s all about what you feel comfortable as a self-employed individual. But we can definitely explore some areas of business where you may need to establish the rules, tighten the reigns or loosen up a little.


Meeting On Time
Some people don’t think 15 minutes makes a difference, but I can guarantee you that if you are not punctual, you can tick off a client in a snap—and even lose business. Even if you have to set your alarm clock a half hour early for a five-minute phone meeting, do it. This is an area of business where you don’t have much flexibility because you have to put on a professional front.

On the flip side, clients should be on time as well. Not only does it make them look like they don’t care about the project if they’re late to a meeting, but can also be construed as a sign of disrespect. If I’m waiting to meet a client and they haven’t shown, I usually give a call 15 minutes after our agreed-upon meet up time. I gently and politely ask the client if they are still planning on meeting me, or if they would like to reschedule. If they give me the “I got caught up” routine, that’s where my boundaries come in. I always offer a second meeting, but it may be more on my terms the second time around. (I usually don’t drive long distances to in-person meetings; it’s a pet peeve of mine.)

For example, if I’ve driven an hour to meet a client and they are a no-show, I may request a phone conference instead. I simply say, “Since I drove the hour there and back last time, I hope you can understand that I’d prefer to discuss your project over the phone.” You do not have to do this and I do not do this all of the time, but it’s an example of how you can set your boundaries. (In this case, you may ask the client to meet you halfway next time, or something similar.)

The goal isn’t to take back control when you’ve been wronged, though; if you want to drive the two hours again, that’s fine. The objective here is to stick up for what you’re comfortable with; and if a client fails to stick to his or her end of the bargain, you are in the right to professionally speak up for yourself. There are too many flakes out there and your time is so valuable.

Turning in Work and Completing Jobs
You better believe that when I work tirelessly to meet a deadline, I expect my clients to do the same… sorta. For example, I work well with deadlines and convey this to my clients (that’s why most of them hire me—simply because so many freelancers flake on timelines). In cases when they will not set a deadline for me, I let them know that I’m setting a deadline for the project. I generally request that they make revisions, if any, to the material within a week, but I never set a deadline back.

After all, if you’re working for this person, you want to accommodate their needs as well. So if a client will be on vacation for two weeks, I wouldn’t recommend sending them an email letting them know that the edits are due back to you on Day 3 of their vacation. Not the way to go!

But there’s only so much accommodating you can do in certain cases.

I had a client a while back that dragged his feet on a project. We’re talking, in months. In certain cases when I’m working through someone else that may give me steady work and be a pleasure to work with, I try not to push. But I have had clients I’ve worked with directly that have not responded with revisions and then lagged on paying the bill. I’ve had to remind them—kindly, even though it pains me sometimes to be nice—to pay the bill in adherence to our contract. I let him or her know again that I am willing to make any adjustments to the work if need be, but we need to wrap up the project. I also ask if they need additional time to mull it over and to let me know when I can contact them again. (This is when even if you get that half upfront, you want the other half ASAP!)

While I have never gotten to the point where I tell a client that they are working too slow and we are done working together, I do know people that have. In that case, it’s best to let the client know by email and phone that you’d appreciate revisions within the week or the month. Again, the soft deadlines are up to you, but it’s best—at least for accounting purposes—not to let projects drag on. Too often those clients forget about you, don’t pay the bill, or turn up a year later wanting their complimentary changes. (How can you be polite then? Ha.)

Setting Your Rates
Here is one that I know most of you have struggled with—what to charge customers. Projects all range widely in what they entail and so do clients, so it can be difficult to choose a project fee or hourly rate, whichever you use.

But one thing is for sure: when you do set those rates, how flexible should you be if the client asks you if you can “do better”? Again, different freelancers will respond different ways and that’s okay. You can choose to lower your rate or not and neither choice is the issue here; but when you’re pushed down to a cost so low that you’re not comfortable with it—and could wind up making peanuts in the end—that’s where you may have to draw the line. Generally, I find that I know deep down if someone’s trying to push me too much. I’m a negotiator, but I also pen in my head what number I’m drawing the line at. If they go too low, I am more than happy to offer a referral.

I try to stick to regular rates for various services, but I do have a repeat client that asked me recently to do a project at a discounted rate since they were doing it as a free “thank you” for a very loyal and profitable client of theirs. Because I had already worked for that client and been paid handsomely, I offered the discount. But I still kept the cost to where I was comfortable with the work.

You can strip down a price to include what it takes you to do a project, but keep in mind things like client meetings, interviews and revisions, which can all eat up extra time and make your rate actually go down if you don’t have enough coming in to cover yourself. Factor in those things even if you decide to go a little lower for someone. That will help you get down to your intuition as to what you are comfortable with.

And by all means, if you cannot work out a “deal,” try not to feel bad about it. Usually most of us can gauge when a client is worth it or not, so if the customer says they’ll strip you of all future projects for not giving a discount, chances are that’s not the type of client you will want to work with, anyway.

The most important thing I can advise you to do in any of these sticky situations is to go with your gut. If you feel like someone is low-balling you on pricing and you know that person will require extra attention, make sure you’re comfortable with what you’re charging. Likewise, if that client wants to dilly dally while you pray your house doesn’t get foreclosed on because you’re waiting for his or her check, set boundaries. It’s important to do this upfront and keep enforcing them. Always politely and professionally, of course, but still never hesitating to set a limit that you are comfortable with.

Focus on Actions to Get More Done in Less Time

Have you ever spent an hour in your email program and still had a full inbox? Have you ever sat in a meeting and left without knowing exactly what was accomplished?

I think most of us can answer in the affirmative. Much of our time is often spent in ways that can be charitably categorized as “unproductive”.

However, one simple change can turn unproductive time into very productive time: put all your focus on actions.

The problem is that we read stuff, and we talk to people, but then no actions come out as a result of that. By ruthlessly focusing on actions, you can do more without wasting time.

Here’s how. (Note: credit is due to David Allen’s Getting Things Done for inspiration for the following.)

1.
Emails.

Instead of just “checking” your email (which means reading it without taking action), open your email one at a time and ask yourself, “What action must I take as a result of this email?” Often the email contains one or more requests for actions from your part, such as requests for information (action: look up info and send to Mr. X), requests for you to call someone (action: call Mr. Z and request info), requests for a meeting (action: schedule meeting in calendar). The key is to develop the habit of finding those actions immediately, and either doing them now (if they can be done in a couple of minutes or less) or noting them on your to-do list. Then take action with that email: file, delete, forward, reply. Get it out of your inbox, and move on to the next. Continue processing for actions until inbox is empty.
2.
Meetings.

When sitting in a meeting, don’t just jot down random notes about what was said (or more likely, doodle cartoons until the meeting ends). Instead, focus on what actions need to be taken. When an action is mentioned, write it down — especially if it’s an action you need to take. Mark it with a star, so you can easily transfer your action notes to your to-do list or calendar immediately after the meeting (and make that a habit too). This way, the meeting wasn’t a waste of time — you’ve got actions to take as a result of it. If people are talking a lot about an issue, but no actions come out of the discussion, make a point to ask: “So what action are we going to take on this? Who is going to do the action and by when?” You may encounter a lot more discussion with no actions, but be persistent. Without action, you just have a lot of hot air.
3.
Calls.

If someone calls, instead of chit-chatting or “discussing” something, ask immediately, “So what would you like me to do?” or more politely, “How can I help? What can I do?” Always focus on action, jot the action down, transfer it to your to-do list or calendar when the call is over. By keeping the call focused on action, you can keep it short and make it useful.
4.
To-do list.

Your to-do list shouldn’t just contain a list of names or titles (such as “Plutonium Report” or “Laslow Code”). It should contain only actions. And not things that sound like actions but actually contain several actions (such as “Plan Christmas party”), but actual discreet actions (instead, “Call caterer for prices” and “Write out guest list”). If your to-do list contains only real actions, you’re much more likely to do them.
5.
Paperwork.

When a paper comes into your inbox, process it the same way you would an email (see above): figure out what action(s) must be taken as a result of the paper (letter, report, memo, file, whatever), and either take the action or write it down for later. Then move the paper off your desk (forward it, file it, or trash it).
6.
Projects.

If you have a project to do, it can sometimes seem overwhelming. Instead, focus on just one action within the project. What’s the next thing you can do to move this project forward? If that action is still too large, break it down into an even smaller action: instead of “write report”, just “outline report” or “write first two paragraphs of report”.
7.
Clients.

When in communication with a client, always steer him to actions that are needed. Some clients like to talk about things, give you feedback, or go on forever with vague generalities about a project. Instead, focus him on specific actions: “OK, that sounds great … so what actions should I take?” Same thing goes with complaints: When someone tells you that your writing is horrible, for example, ask for specific suggestions for changes.
8.
Out and about.
When you’re on the go, and you think of something, or you meet someone and talk about something, carry a notebook to capture your actions. Write them down, and transfer them to your to-do list. This will allow you to keep your focus on actions wherever you go, and not waste your precious time. Now go, and take action.


.........................By Dhanasekar

10 Ways to market your products or servies very effectively

As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And unless you’ve got some kind of agent or marketing firm doing your marketing for you, you’ve got to be your own marketer. If you’re like me, that doesn’t come naturally.

But by focusing, learning and practicing these 10 essential freelancing marketing skills, you can be a natural self-promoter and get more work than you actually need.

Let me first say that when I say “marketing” I don’t mean you should be one of those pushy, spammy, overhyping marketers that you see so often on infomercials and on spam websites and knocking door-to-door. Don’t be a huckster or a con artist.

The real way to market yourself is in a natural, professional, honest manner — show that you’re good, interact in a positive way, find ways to let people know about your services and talents without coming on too strong, and let your talents sell themselves. This gets easier as you’re more established and better known, but it can be done by anyone.

Here are the essential marketing skills for any freelancer:
FreshBooks

Blog.
It’s been said many times before, but the blog is the new resume. If you don’t have a blog, learn how to start one up. And don’t just rant about politics and talk about your cat. Make your blog look professional, write about things that would look good to potential clients, and offer your services to others (with contact info, of course). If you are a designer, be sure that the design is clean and creative. If you are a photographer, the photos should knock them out. If you’re a writer, have only your best writing on your blog. In all cases, have a simple, clean layout with well-written words. If you’re not good at this yet, constantly learn and refine. Look at other professional blogs for inspiration, then tweak. Then edit some more.

Collaboration.
One of the best ways to market yourself is to collaborate with others. Instead of only working by yourself, offer your talents on a project. If you’re a writer, offer to collaborate with other bloggers — if you give them some free writing (do a guest post), you have just reached a wider audience, and you’ve developed a relationship with another blogger. You can do the same with whatever service you offer — offer it up for free (or at a discounted rate) so you can develop relationships and reach a wider audience.

Listings.
Be sure that you’re on all the freelance job sites, or at least the ones that apply most to the service you offer or the market you’re aiming for. You don’t have many words to make a pitch, so offer a few words to differentiate yourself and a link to your blog if possible.

Business card.
Don’t go with anything tacky or overly complicated. Keep it simple, professional. The fewer items on your card, the better. Really, all you need is your name, your service and your email address, but you can put a slogan or logo if that works for you. Also, some have argued that the new business card is to simply say “Google me”. If so, be sure that you’ve researched your Google results thoroughly.

Email skills.
This is how I do most of my marketing, in combination with the blog and collaboration ideas listed above. I’ll simply email someone to see if they’re interested. I’ll do a short pitch about myself and my services (a short paragraph) and make them an offer. If they write back, great. If not, you can either follow up or move on to the next one. Don’t be too pushy. Again, be professional, and offer a link or two to show samples of your work. People don’t have a lot of time to read emails, so be sure to keep it short. Be friendly and professional. And make them an offer they can’t refuse (not a “Godfather”-style offer, though).

In person.
This is the part that many people have trouble with. Either they are too shy or they have a tendency to overdo it. You need to find a balance between being unafraid to talk to people and being too pushy. If you face a fear here, don’t worry — you’re not alone. If you go to a conference or some other event like that, face your fear by making it a challenge to talk to 20 people today. By the time you’ve done 5-10 of them, you’ll start to get more comfortable. Develop a short script for what you want to say, if this doesn’t come naturally for you. Alter it depending on people’s reactions. But try to learn to deliver it naturally, and be open to changing it as you go. The script is basically a way for you to plan your key points. Basically, you just want to introduce yourself, ask the person about himself, mention what you do and suggest that you work together, and if there’s a little interest, make a specific suggestion for how you could work together and an appointment for follow-up communication (a meeting, phone call, email, etc.). There are many variations on this, but this is the most basic form.

Social websites.
If you freelance in a certain field, find the forums and other social websites where your field communicates. It could be on MySpace or Facebook or a certain popular blog or one of a number of online forums. Be a participant, contribute valuable knowledge without showing off, be friendly and helpful. You might form relationships that could pay off in the long run.

The Pitch.
This is used whether in email, in person, on a social website, or IM. You need to develop the art of making a pitch that doesn’t come on too strong. This takes practice, and there’s too much to this skill for me to explain here, but in general, the key point is to understand what the potential customer needs or wants, and show how you are the perfect solution to provide that need or want. The reasons you’re the perfect solution could be several of many, including price, quality, a service not offered elsewhere, additional value, experience, least hassle, fastest completion time, reliability, etc. Understand their needs and meet them. In as few words as possible, or you’ll lose them.

The Close.
Once you’ve made the pitch, you could end it with a simple, “Get back to me if you’re interested.” But you might find that while people will react positively to that kind of conclusion, you will rarely end with any kind of business. You need to have a close, make a sell. Again, don’t be pushy about it. Just learn to make a specific offer and ask your client to take action (with a good reason to take that action). That action could be to purchase your services, or to give you a one-time try, or to work with you on a small job, or to meet with you to discuss options. Whatever it is, be specific and don’t let the time be vague (don’t say “sometime next month”). For example, say, “How about if I sketch up a design and send it to you by Wednesday?” or “Let’s give this a try: I’ll write one article for you, and if it doesn’t work out, no hard feelings. I can have it to you in two days.”

Product.
This should go without saying, but your best spokesman is your product. If your work is shoddy, people won’t continue to use you, and worse yet, your reputation will go downhill. If instead you do an outstanding job, you will continue to get business, or even better, you’ll get recommended to others as an outstanding freelancer. “His fee wasn’t ridiculously overpriced and he did an amazing job on that logo.” Be sure not only to do you utmost best on every assignment, but to check it over for mistakes, to deliver it on time, to communicate well with the client, and to do professional follow-ups so that the client is happy from start to finish


.......................By Dhanasekar

Marketing skill

1. To strengthen your ability to think well. Businesses expect that a college graduate can think well. At all times you are expected to think clearly, logically, creatively and ethically about business (in general) and marketing (in particular).

2. To strengthen your ability to make decisions. Decision-making skills are always in demand in business. Throughout the course you are expected to apply decision-making skills to the analysis and solution of marketing problems.

3. To strengthen your ability to speak and to write. Good speaking and writing skills are essential to the career advancement of business people. You will have ample opportunity to practice communicating marketing ideas through presentation of oral and written marketing strategies.

4. To strengthen your ability to apply your marketing knowledge and skills. Businesses expect that a marketing college graduate can apply the marketing knowledge and skills learned in college to real situations. Throughout this course you will be applying your marketing knowledge and skills to real organizational situations through in-depth analysis of marketing problems. The project method will strengthen your ability to analyze both the quantitative and qualitative dimensions of a marketing problem. The project method will also give you an understanding of how marketing varies in different organizations and industries.

5. To strengthen your ability to do research. Knowing when and how to do research is essential to success in business. Your projects will push you beyond the limits of what you now know. Hence, you must do secondary and/or primary research to increase your knowledge of companies, industries, products and consumers. Such research is essential to being well prepared in this class. There is no excuse for not doing your research.

6. To strengthen your ability to ask questions. Good business people learn to ask good questions. Asking good questions hones the mind. It may also help avoid disastrous marketing strategies. In this class, there are two purposes for the questions you are expected to ask. First, by asking questions you improve your personal ability to understand and analyze marketing problems. Second, by asking questions you help strengthen your peers’ ability to handle questions.

7. To strengthen your ability to use business technology effectively. You should master the essential business technology that will enable you to succeed. In particular, this includes communications and computer technologies.

8. To strengthen your ability to be passionately persistent. Success doesn’t just happen. It is made by those so passionately persistent that they will not accept failure. Passion is a learned attitude and persistence is a learned behavior. Together they will serve you well in life, in your career and in this class. Learn them now!

9. To strengthen your ability to work in a team. Teamwork is essential to the success of businesses. Even one-owner businesses must team with other businesses to succeed. Teamwork will also be essential to your success in this class.

10. To strengthen your ability to report to a boss. Virtually every businessperson has a boss and must work hard to meet the expectations of the boss. In marketing, the customer is always our boss. As your professor in this class, I am your boss and I have high expectations!


...........By dhanasekar

Stay on the Mission

Just read a superb article on superstar rapper Lil Wayne in Rolling Stone. Rich with insights on excellence and full of inspiration, the piece recorded how he went from virtual unknown to the best rapper on Earth.

His success came through the usual suspects: sheer hard work/unparalled persistence/and remarkable talent. And this man never seems to forget what he's all about. It's not the fame nor the cars nor the money that ultimately drives him. It's the love of the music.

One of his friends says: "When we found out that 'Tha Carter III' sold a million records, we were in LA. We set up a party for him and he stayed on the bus to record! We went to the party for him. When we got back, he'd recorded three songs."

Leadership is about cutting through the fog and staying acutely connected to what's most central and important. In your work and within your life, have the boldness of spirit and toughness of mind to stay on mission. To remain true to your cause. To keep the whole purpose of your life the only purpose for your life


............Dhanasekar

References
Robinsharma blogs

Ten Leadership Skills You Need For An Uncertain World

Here i have shared some important points about a book called Leaders make the future by johanson.
Uncertainty is a part of life. Uncertainty is a call for leadership. Creating clarity from uncertainty is a leader’s stock in trade. Unquestionably some periods of time are more demanding than others. Times like these call on leaders to take a broader view of who and why they are leading and the impact they are having on the world around them. While this is very demanding for any leader, it is also more meaningful.

In Leaders Make the Future, futurist Bob Johansen reports that volatility, uncertainty, complexity and ambiguity will only get worse in the future. “Solvable problems will still abound, but top leaders will deal mostly with dilemmas which have no solutions, yet leaders will have to make decisions anyway.”

Johansen emphasizes ten leadership skills that will help leaders to cope and thrive in the volatile decade ahead. “We need not passively accept the future. Leaders can and must make a better future.” Although it’s “hard to even think about the future if you are overwhelmed by the present … looking to distant possibilities can provide new insight for the present.” The ten skills he lays out move from the instinctual to the complex and build on each other. Here is a summary of Johansen’s work for you to think on:

1. Maker Instinct: The ability to exploit your inner drive to build and grow things, as well as connect with others in the making. Future leaders will need both a can-do and a can-make spirit. The maker instinct is what separates the leaders from the powerless.

2. Clarity: The ability to see through messes and contradictions to a future that others cannot see. Leaders are very clear about what they are making, but very flexible about how it gets made. How can you as a leader, create and communicate with clarity in confusing times – without being simplistic?

3. Dilemma Flipping: The ability to turn dilemmas – which, unlike problems, cannot be solved – into advantages and opportunities. We must be able to nurture the ability to engage with hopelessness, learn how to wade through it to the other side, and flip it in a more positive direction. Think Roger Martin’s concept of the “opposable mind.” How can you remake a situation with no solution?

4. Immersive Learning Ability: The ability to immerse yourself in unfamiliar environments; to learn from them in a first-person way. Immersive learning requires active attention, the ability to listen and filter, and to see patterns while staying centered – even when overwhelmed with stimuli. Leaders can’t absorb everything, so they must filter out extraneous information and learn how to recognize patterns as they are emerging.

5. Bio-Empathy: The ability to see things from nature’s point of view; to understand, respect, and learn from nature’s patterns. It is big-picture thinking that respects all the multiple interrelated parts and nonlinear relationships, as well as cycles of change.

6. Constructive Depolarizing: The ability to calm tense situations where differences dominate and communication has broken down – and bring people from divergent cultures toward constructive engagement. The next decade will be characterized by diversity and polarization. The temptation is to pick sides, but that is rarely a good strategy.

7. Quiet Transparency: The ability to be open and authentic about what matters to you – without advertising yourself. This begins with humility. Leaders who advertise themselves and take credit for their own performances will become targets. Are you self-promoting?

8. Rapid Prototyping: The ability to create quick early versions of innovations, with the expectation that later success will require early failures. Fail early, fail often, and fail cheaply. Accept failures as important ingredients to success and learn from them.

9. Smart Mob Organizing: The ability to create, engage with, and nurture purposeful business or social change networks through intelligent use of electronic and other media. Leaders are what they can organize. Can you organize smart mobs using a range of media?

10. Commons Creating: The ability to seed, nurture, and grow shared assets that can benefit other players – and sometimes allow competition at a higher level. Can you create commons within which both cooperation and competition may occur?


..........................By Dhanasekar

JIm sinegal ( CEO of costco)

Being co-founder and CEO of costco, an international low-price membership retail chain, named to Time Magazine's 2006 list of the most influential people.

1.Competition makes you stronger.if our top competitor dodn't exist, we would have to make them up.

2.We only have one bullet in our gun, the right product at the right price.

3.One hallmark of our business is that we have developed such a high end clientele with a high end product selection and assortment.

4.I think the biggest single thing that causes difficulty in the business world is the short- term view.

5.Be passionate and committed to your business. All the way in or all the way out.

6.New paths are made by walking ...not talking.

7.Business, like life, is a journey. We are never finished.

8. We understand that leadership is not about how big we are ...it is about how big we act.



..............................By dhanasekar

The men behind in the business

As an employee what can i do for this company. Very simple i can make more mistake for this organization. because mistake only have that power to develope the organizationm. As a Leaders, he should accept their employee mistakes initially. Here i shared what i have read.

A few notable successes have been made in the industrial world through what is known as the "one man organization." But I believe that in the great majority of cases it is the men you choose as subordinates who make your success.

Select your men carefully and at the right time—then give them free reign within well defined limits. This attitude toward employees I believe underlies the success of a large number of big businesses.

Many a hundred-dollar man remains a fifteen-dollar subordinate because he is not given any latitude and is not allowed to develop. The head of a concern may have an employee off in one corner of the office who is in reality his superior in ability if only he were allowed to show it—if he were only given carte blanche to take the initiative.

It is far better to select an employee when young and start him at $10 a week, educate and develop him, than to transplant a man from some other business and put him into a position over the heads of old employees.

Let your employees grow up with you. Having selected an employee, give him a chance and a thorough trial and ascertain what he can do and just what his limits are. In this wan only can be determined whether he is a fit employee or not. Give this employee a wide latitude and discretion over little things and observe the results over a considerable period of time.

Mistakes Help People Grow

Men learn only by the mistakes they make. An employer should expect and should encourage his men to take the initiative and make mistakes. Only in this way can they gain experience. This method of handling employees may be expensive in its early stages, but it is the only proper schooling for a position.

No man can learn to be a "crack shot" unless he wastes some ammunition. The employer should stand the expense of the experiments made by a new man who shows ability; it will pay in the long run. If mistakes continue and positive results do not come the man must go. But, on the other hand, if after trial of this kind a man's caliber is determined, then the time for promotion and increase of salary is at hand.

The great advantage of this method is that it inspires in the employee confidence in himself, without which he can make no success for himself or for his firm. It cultivates the quality of initiative, which means business creation and profits for the firm.

Empowerment: Self-mastery

The surest way to gain the unswerving loyalty of employees is to show them from the start that they will be allowed to make the most of themselves. A man want to stay with the firm with which he can reach his greatest efficiency. And where these relations exist, the employee never leaves to seek a better place if he is he right kind. Occasionally a firm may have a man who will reach his limit; he only has a certain capacity and certain restricted capabilities. When he reaches this stage he will remain stationary.

The head of a concern often talks to his men about the methods they use. Yet methods are minor considerations. It is the sum total—the actual results—that we want in business. I do not care what method a man uses in any department of a business so long as he "makes good."

The matter of success should be put up to the pride of the individual. He should be made to understand that his development depends upon himself and the quality of his work. If a salesman can show an increase of three per cent in the sales of his territory or department in a given period he has proved his right to remain a part of a business organization regardless of his methods for achieving these results.

Following out this same idea, I believe that too many instructions to employees are often fatal. Don't be too specific; such an attitude makes a man into a machine. When sending a man on a certain duty it is never best to say, "do exactly this," or "don't do that." The proper course is to say "go and look into this matter to the best of your ability."

The employee, if he is the right kind, will then, as a matter of course, do his best. Following out this policy, our firm has never had any specific rule for employees, but has made the business and personal conduct of each individual a matter for each to look after.

We never use verbal praise with employees, nor reprimand. We often tell a man that he is working too hard or that he is underpaid; but in this case we add that he is being paid the limit that his position is worth and that he will be advanced as soon as an opening offers itself, if he is capable. The raise in salary or the promotion always comes to the individual without asking. Not that it would be very proper for the employee to ask for a raise, but, basing our attitude toward employees upon these principles, we soon discover whether a man is doing more than he is paid for and reward him because it pays us as a matter of business.

It is the man who, in the position that he holds temporarily, does more than is expected of him, that gets the increase in salary or the higher position. Anything like special rewards, presents or bonuses are wholly out of place in a system of handling employees such as this. Men working on this basis would consider anything of the kind an insult. It would imply that they were not doing their best—it would be in the nature of a bribe. The giving of prizes for special effort, which is considered so effective in enthusing men in some organization, would fail to have the desired effect in an organization where every man is given free reign.


This method of handling subordinates accomplishes all the usual results of the most highly developed system of choosing, training and retaining employees. It tries them out thoroughly —it finds the right man for the right place, and the right place for the right man. In enthuses the worker and inspires in him loyalty to the firm. a course through this complex age.


...........By dhanaseka

Time for thinking

Life is between Birth and death. In life every individual have to achieve something. Don't wait for a good time to start a work, start now itself.
Start a day with goal:
Start a day with good work, that will give a energy to complete remaining work . You should live for the day, not for the tomorrow. schedule your work for the today, try to complete today itself. simply just for the day.
Small success
Small success will give you an satisfaction. But you don't stop your activity's, set a new goal then start your work again. this is what success. So don't think success is not a aim, it is the journey. If achieved something than set a new goal move forward. Don't sit with simply past failure or future plan. Try for new thinks.

Increase your performance:
you should spend very minimum amount of time for your regular work then yesterday.
Try to work very smartly it will boost your performance.
How you are using your valuable time , that will decide your destination. if you use your time very effectively your success in near to you. think hour a day for your future course of action, it could sharpen your brain, you can get some good idea to achieve your goal.
Relationship

Relationship is very important factor to reach your goal. Get good relationship with god friends it will help you achieve your goal in many goal. your environment is very crucial for success's so select your environment very carefully. from now set a new goal , move forward with above idea.